Google Analytics 4

Universal Analytics to GA4 Tag Migration: Tips for Agencies

August 3, 2022
Google Analytics 4 Migration Via Tagmate

Universal Analytics (UA) is sunsetting and the whole world is going crazy about it. Businesses are disoriented and agencies are competing to offer a new range of solutions and services around Google Analytics 4 (GA4).

UA to GA4 Migration is a goldmine of opportunity for agencies that can migrate tags accurately.

Since businesses need help with hundreds of their UA tags.

But businesses don’t trust agencies. This is evident from questions like:

  • Do you have skilled resources?
  • What process do you follow for speedy execution of tags?
  • How would you ensure error-free migration of tags?

And how can your agency win the trust of clients as a tag-migration expert? 

Read on… 

Why aren’t businesses trusting your agency?

1) Inaccurate tag-migration

However skilled a developer might be, human errors can still slip in.

This results in your agency’s increased TAT and ultimately loss of credibility.

2) Complex Structure

Compared to UA, GA4 is structured differently. Event-based modeling of GA4 has replaced session-based modeling of UA. Hit types like page-view, social, and e-commerce will now be recorded as events. 

In UA, Category, Action, and Label were used as filters to track complex events.

Whereas in GA4, these have been replaced with parameters.

Structure of Trigger setup in Universal Analytics and Google Analytics 4.
Source: Google Support, GA4

3) Time-consuming

Due to its complex structure, migrating UA tags to GA4 requires considerable amount of time. And as we are approaching the sunset of UA, businesses demand speedy execution.

How to win your client’s trust with accurate tag-migration?

To accurately migrate tags from UA to GA4, agencies need to automate the tag migration process. This would reduce the cost and development time.

But UA is sunsetting soon. So, how can you automate the process in such a short period of time?

Relax! We’ve got you covered.

Introducing Tagmate

A low-code tag management tool that accurately migrates tags within seconds. Loaded with 40+ pre-built industry templates, you can now migrate tags with just a few clicks.

Want to see how? 

Let us first understand how Tagmate works. And then we will see how to migrate a UA tag.

How Tagmate Works?

For easier migration, tags are divided into Standard, Advanced and Miscellaneous by Tagmate on the basis of their complexity.

Below are some examples.

  • Standard Tracking Tags: Generic tags such as Click, Page views, Page loading, Page visibility, Internet speed, 404 error, Ad blocker, Incognito mode detection, etc.
  • Advanced Tracking Tags: Industry specific tags such as View Cart, Add to Cart, Wishlist, and Checkout Process for Ecommerce.
  • Miscellaneous Tracking Tags: All other tags which are not available in the above two categories.

Standard Tracking Tags: Generic tags such as Click, Page views, Page loading, Page visibility, Internet speed, 404 error, Ad blocker, Incognito mode detection, etc.

Advanced Tracking Tags: Industry specific tags such as View Cart, Add to Cart, Wishlist, and Checkout Process for Ecommerce.

Miscellaneous Tracking Tags: All other tags which are not available in the above two categories.

Now, let us understand how to migrate a UA Tag.

Steps to Migrate a UA Tag :

We will migrate a UA Enquiry Form Tag using Tagmate.

Step 1

To migrate a UA Enquiry Form Tag :

Select Standard Tracking Tags by clicking on Explore.

Tagmate Google Analytics Migration Dashboard Screen
Tagmate’s dashboard showcasing different categories of Tracking Tags.

Step 2

After selecting Standard Tracking Tag, a list of already installed UA Property tags will appear which will show the status as :

  • Migrated
  • Pending 

(Note: Migrated stands for tags already migrated; Pending stands for tags pending to be migrated.)

Find your Enquiry Form Tag. Here we have named it tvc_Enquiry_Form_Submit. 

(For more details on what Enquiry Form Tag is,  and how to find it in Tagmate, watch this video.)

Now in the ‘Action’ column, click on Migrate.

A list showcasing different UA tags along with their status (Migrated/Pending) in Tagmate.‍
A list showcasing different UA tags along with their status (Migrated/Pending).

Step 3

After clicking on Migrate, details will be automatically populated and renamed according to the GA4 Naming Convention.

Validate details such as Configuration Tag, Event Parameter, and Value.

Update any detail, if needed.

Click Migrate on the top-right corner.

Event name and Event Parameters are prefilled according to the Category and Action in the UA tag.
Event name and Event Parameters are prefilled according to the Category and Action in the UA tag.

Done!

After clicking on Migrate, the status will now be changed from Pending to Migrated. 

Tag tvc_Enquiry_Form_Submit changed its status from Pending to Migrated.
Tag tvc_Enquiry_Form_Submit changed its status from Pending to Migrated.

Status of a tag getting migrated from Universal analytics to Google Analytics 4 via Tagmate

And you’re done. In just a few steps, you’ve accurately migrated your tag.

Unbelievable! Right?

Like we said, doing just this has benefitted huge enterprises such as Angel One automate their GA4 tag migration process.

Results: Cut down costs by 82% and saved implementation efforts by 80%.

See how Angel One improved its ROI and eliminated dependency on experts.

Also, Tagmate has many built-in tracking templates like Product details, Add to Cart, Form Tracking, Scroll-tracking, YouTube, and Form Field Analysis.

With this, Tagmate also supports tracking custom events with its Chrome Extension

Want to know how? Have a look.

Tagmate Tracker Chrome Extension for Google Analytics 4 and Universal Analytics

These custom events can be tracked within a matter of seconds irrespective of the framework your website is built upon. Be it Shopify, WordPress, or Custom JavaScript. But wait… There’s more.

If your client wants to implement GA4 tags from scratch, Tagmate has a module for that as well. Your agency can also help them set up marketing pixels such as Google Ads Pixels and FB Ads Pixels.

Yes, all this, within a matter of seconds!

In essence, however complex the tags of your client might be, with Tagmate you can migrate them with just a few clicks. Also it ensures that tags are accurately migrated according to the new GA4 structure.

And since Tagmate is a low-code platform, no coding expertise is required. Thus, eliminating dependency on experts.

If you want to know more about how Tagmate can accurately and quickly migrate your client’s UA tags, visit our website.

Tags
GA4 Tag Migration
UA to GA4 Migration
GA4 Migration Agency
Google Analytics Migration
Tagmate GA4 Migration
GA4 Migration Tool
Migrate UA Tag
Migrate Tags to GA4
Ready to Get Started
Stay Updated
Subscribe to get the latest news, industry trends, blog posts, and updates.

Ready to get started

Join us and automate
your tag management process
with Tagmate

Question? Get them cleared at hello@tagmate.app
Start Free Trial