Client Background:
‍
• Client Name: Angel One
• Client Domain: Retail Broking, Technology-Led Financial Services
• Headquarters: Mumbai, Maharashtra, India
‍

Objective:
‍
• To migrate the standard UA tags to GA4 without any data loss.
‍

Goals:
‍
• Reduced Human-errors by automating the process
• Improve ROI by saving the cost of hiring an expert to perform the task
• Save time by improving process efficiency thereby reducing man-hours.

Approach:
‍
• Evaluated the scope of human error in the process
• Analyzed time, cost and manpower required to conduct the process manually
• Designed the solution, Tagmate keeping such limitations in mind
• Performed tests by conducting the task manually and with Tagmate
• Measured the difference with respect to quality; and savings of time and cost

Results:
‍
• Developed a completely automated tag management solution that helps in migrating tags with little or no developer dependency.
• 80% Time Saving when compared to estimated manual time required.
• 82% Cost Saving by decreasing man-hours and eliminating expertise cost.‍