Automated Collected Events in GA4 are predefined events that are automatically tracked without requiring any additional code. This is in stark contrast to Universal Analytics, where setting up event tracking often required manual coding or configuration. These auto-collected events cover a wide array of user interactions like page views, scroll depth, outbound clicks, and video playbacks, to name a few.

‍

The ease of setup for Automated Collected Events allows users to immediately start analyzing user behavior, saving precious time and resources. This is particularly beneficial for small to medium enterprises with limited technical resources. Moreover, the standardized event names and parameters ensure consistency in data collection, which is crucial for accurate analysis.

‍

By leveraging Automated Collected Events, businesses can obtain a clear picture of how users interact with their digital properties. This, in turn, enables data-driven decision-making, helping to optimize the user experience and improve overall business performance.

‍

Tagmate’s experts have contributed to this article for helping website owners and marketing analytics professionals to gain a better understanding of the types of Automated Collected Events, how to access and analyze them, and how to extend their utility through customization.

‍

Let’s begin:

Types of Automated Collected Events in GA4

Automatically collected events in Google Analytics 4 (GA4) refer to the actions or occurrences that are tracked without any additional configuration on your part. Here is a detailed list of some automatically collected events, examples of each, and platforms they are applicable to, based on the information from various sources:

‍

Additionally, here are more automatically collected events, particularly pertinent to app platforms, along with their parameters:

‍

Accessing Automated Collected Events

Accessing Automated Collected Events in GA4 is straightforward, thanks to its intuitive interface. To view these events, follow the steps below:

1. Navigate to your GA4 property within Google Analytics.
2. In the left-hand menu, click on 'Events' under the 'Engagement' section in 'Reports'.
3. Here you will find a list of events, including the Automated Collected Events, along with their respective data like event count and user engagement.

‍

This interface provides a clear overview of the events being tracked, allowing for easy analysis and interpretation. Additionally, you can explore each event to view more detailed information, including the event parameters and user properties associated with it.

‍

The ease of access to Automated Collected Events data is a major advantage in GA4, allowing even those with minimal technical expertise to dive into analytics. By utilizing the built-in reporting features, businesses can quickly glean actionable insights from their data, helping to inform decision-making and optimize user experiences.

‍

Analyzing Automated Collected Events

Analyzing the data collected through Automated Collected Events is crucial for understanding user behavior and making informed decisions. Here’s how you can go about it:

1. Trend Analysis: Look for trends in event data over time to identify patterns. For example, an increase in page view events may indicate successful marketing efforts.
2. Segmentation: Segment data based on user demographics or behavior to uncover insights into different user groups’ interactions with your site.
3. Comparison: Compare data from different time periods or marketing campaigns to evaluate their effectiveness.
4. Correlation Analysis: Explore correlations between different events to understand how one interaction may influence another.
5. Goal Tracking: Set up goals related to specific events to measure your site’s performance against desired outcomes.

‍

Utilize GA4’s analysis hub to create custom reports, explore data in-depth, and share insights with your team. By analyzing Automated Collected Events data effectively, you can derive actionable insights to improve your digital strategy.

‍

Summing Up

Automated Collected Events in GA4 have simplified the process of collecting meaningful data on user interactions. They not only save time and resources but also provide a sturdy foundation upon which further analysis can be built. By understanding the types of Automated Collected Events, how to access and analyze them, and how to extend their utility through custom events, businesses can significantly enhance their analytical capabilities. 

‍

This will, in turn, enable more data-driven decision-making, which is crucial for optimizing user experiences and achieving business objectives. As digital landscapes continue to evolve, making the most of the robust features offered by GA4, including Automated Collected Events, will be instrumental in staying ahead of the competition and continuing to grow.

‍

If you wish to create a custom event without writing code in Google Tag Manager (GTM), you can explore Tagmate, which offers a code-free solution for event implementations that are not automatically collected in GA4.

‍

Sign up for your free trial of Tagmate today!

‍